Beats & Sax – Logo and branding for music group.

This vibrant logo for a contemporary music group merges the warmth of jazz culture with the dynamic pulse of modern electronic sound. The stylised saxophone, rendered in bold gradients, evokes mid-century poster art while simultaneously signalling the expressive, improvisational character of live performance. Behind it, concentric circles reminiscent of vinyl records and club lighting create a rhythmic visual metaphor that anchors the brand in both nostalgia and current music-scene aesthetics. The playful, slightly retro typography complements the illustration, balancing clarity with personality to enhance audience recognition. Colour choices—ranging from electric blues to warm ambers—intensify the interplay between acoustic heritage and digital innovation. As a commercial design, the identity successfully positions the group within a culturally hybrid space, appealing to audiences who value both musicianship and contemporary energy.