Jelly Up – Name and branding for artistic hand crafted luxury desserts company.

This commercial branding project for Jelly Up explores the intersection of contemporary artisan culture and the visual language of modern luxury desserts. The circular emblem, enriched with geometric floral motifs, draws on mid-century decorative traditions while reinterpreting them through a vibrant, almost digital palette that evokes freshness and craftsmanship. The clean, rounded typography reinforces a sense of warmth and approachability, positioning the brand within the growing movement of boutique, hand-crafted confectionery houses. The composition’s balanced symmetry and confident use of negative space create a calm, premium visual rhythm that mirrors the meticulous artistry of the desserts themselves. By integrating repeated floral modules into both the logo and roll-up background, the design establishes a cohesive aesthetic ecosystem that feels both playful and refined. Ultimately, the branding communicates a contemporary, culturally resonant vision of luxury—rooted in craft, colour, and joyful sensorial experience.
Facebook page: https://www.facebook.com/jellyup.cakes